CEO Nguyen Hoang Duy
CEO Nguyen Hoang Duy
New look, new journey, new progress.
To celebrate its 10th anniversary on December 17, 2025, TPI officially introduced its new brand identity, including a new logo and slogan. This marks the first time TPI has proactively undertaken a brand repositioning. Through this, we aim to present a modern and professional image while conveying our spirit of continuous improvement. INNOVATION AND CREATIVITY.
Old logo from 2015
New logo 2025
SIMPLE AND NEAT
The main logo section has been completely simplified to just the word "" TPI ""It's not stylized. The colors are also simplified.".
Slogan ""Trust - Passion - Innovation""emphasizing the company's core values""Trustworthy - Passionate - Creative".
HARMONY AND SCIENCE
Inspired by the Fibonacci sequence: 0, 1, 1, 2, 3, 5, 8, 13, 21... as we know, the next number in the sequence is the sum of the two previous numbers. The larger the ratio between two consecutive Fibonacci numbers, the closer it is to the Golden Ratio (approximately 1.618). The sequence therefore represents the development of nature and harmony in both science and art. We chose... 5 and 8 These are the first two numbers of the sequence that approximate the golden ratio, which served as the framework for the main logo design.
FLEXIBILITY WITHIN THE FRAMEWORK
The supplementary information for the logo is flexible, provided it lies within the guidelines.
DOMINANT COLORS
The dominant colors are gray and green, with codes derived from the numbers 68 and 88, symbolizing growth and good fortune in Eastern culture.
#686868
.
#008800
.
Here are some illustrations of logos in different applications.
During the transition period, we will use both the old and new logos on packaging, printed materials, etc., and will gradually switch entirely to the new logo at the appropriate time.
Starting January 1st, 2026, we will be using the new logo for invoices and delivery documents.
This change only relates to the visual identity and does not affect the quality of products, services, legal information, contracts, or agreements between our company and our customers/partners.
| Document code | TPI-THONGBAO-01 |
|---|---|
| Date of issuance | 17/12/2025 |
